Bridgestone Americas has made leadership changes to its technology, manufacturing and procurement team. The new appointments are: Rioji Hirokawa, executive director of BATO LA manufacturing, South America; Dave Abdallah, executive director of process engineering development; Jim Kozy, vice president, Bridgestone Americas Center for Research and Technology; Jeff Henegar, director of technical planning at the Americas Technical Center; Mitchel Kritzell, director of commercial tire development at the ATC; and Jamie McNutt, director of compounding at Bridgestone Americas Product Development.
Meanwhile, Giacomo Bertaina (pictured) is to join Bridgestone Americas as vice president of the Global Digital Enablement Center. This newly created role is part of the company’s ongoing efforts to enhance its global digital marketing strategy and encourage greater collaboration across regions and subsidiary business units. Bertaina will be based at the company’s Americas headquarters office in Nashville, Tennessee, USA.
“Giacomo’s wealth of digital expertise, industry insights and leadership experience will help us further strengthen our brands on a global level,” said Philip Dobbs, chief marketing officer, Bridgestone Americas Tire Operations. “He is the right person to set the strategy for our organization’s digital programming as we look for new ways to activate our brands online with global coordination.”
April 28, 2016
