Under a strategic initiative, Giti Tire will replace GT Radial through a mixture of new tires and relabelling of existing successful products in its European truck and bus range. This will begin immediately and be fully implemented by the end of 2017.
Further information on the Giti TBR rollout will be disclosed over the coming weeks and months including new product lines, confirmation of GT Radial rebranded tires, new sizes and improved certifications. During this period product development will continue apace.
No timescales are set for the introduction of Giti branded products into specific European countries, they will be brought in to meet market requirements based on manufacturing availability.
Daria Sala della Cuna, TBR sales & marketing director – Europe at Giti Tire, said: “This is a hugely exciting development, and one that will ultimately benefit end-users and distributors in the European market on a substantial scale.
“The development of TBR tires is a lengthy process, so to be able to streamline these efforts to a reduced number of brands, while still ensuring the product meets every operational and legislative requirement for Europe and other markets, means state-of-the-art technologies can be brought to market much faster,” she said.
1 June, 2016
