Apollo Vredestein has increased its focus on and support of its dealer network with its 2016 dealer partnership program, which is being rolled out across Europe over two years. The initiative encourages entrepreneurial spirit on the shop floor.
There are currently 220 Apollo Vredestein tire specialists in the UK, which will be increased by almost 30% to 280 by next year.
The 2016 dealer partnership program focuses on the relationship between Apollo Vredestein and its dealers, as well as sales from the retailer to the end-user, through use of modern, public-engaging tools to be used by Apollo Vredestein’s tire dealers, along with its aggressive expansion plans.
The program also supports its dealers’ regional presence by analyzing a region’s potential and promoting online ease of search by the end-user (reflecting the fact that 75% of customers do their pre-purchase research online).
June 16, 2016
