Apollo Tyres has taken over reifen.com GmbH, one of the leading tire dealers in Germany, with 37 branches nationwide. The acquisition is part of Apollo’s strategy to expand its retail network in the European market.
Mathias Heimann, CEO of Apollo Vredestein, said, “The integration within our company allows us to very clearly enhance our presence with regard to end customers, creating a significant competitive advantage. We are convinced that all our recent trade partners will benefit from increased brand awareness for Vredestein.
“Moreover, the need for consultation with end consumers is growing. This is not only due to the new tire pressure monitoring systems; the selection of products, in particular, has also become very complex. We can meet this high demand for advice even better in cooperation with reifen.com.”
In addition, the company aims to optimize its logistics concept. This will be achieved through measures such as the optimization of delivery times, allowing storage capacity to be decreased and higher margins to be realized at all stages.
November 25, 2015
