TDK Corporation and The Goodyear Tire & Rubber Company have announced a collaboration focused on advancing next-generation tire solutions. The goal is to advance the development and adoption of integrated intelligent hardware and software within tires and vehicle ecosystems.
The collaboration aims to develop a comprehensive collection of sensors and related technologies for use in vehicles and tire applications. TDK will leverage its expertise in software, sensors and electronic components, with Goodyear using its knowledge in tire development, intelligent solutions and industry trends.
Jim Tran, general manager, Americas HQ and deputy general manager, Technology & Intellectual Property Center, TDK Corporation, emphasized the increasing need for real-time intelligence from the road to the tire to the car in the evolving automotive industry, and said the collaboration will accelerate technology advancements, providing customers access to high-performance sensor technology.
The joint efforts of TDK and Goodyear involve market research and technical exploration to create a tire sensing system that offers actionable insights, enhancing vehicle performance, safety and efficiency.
Chris Helsel, senior vice president of global operations and CTO at Goodyear, highlighted the significance of collaborating with influential organizations like TDK to innovate with regard to intelligence technologies and solutions: “TDK’s expertise in the sensor and electronics space will be instrumental in maximizing the utility of what a tire can provide. We are driving toward a mobility future where vehicles themselves are smarter, safer and more sustainable. Collaborations like this one can play a critical role in achieving these objectives.”
Both companies are showcasing their latest technologies and system solutions at CES 2024, which is being held in Las Vegas, Nevada, from January 9-12.
