Tire dealer and car maintenance network Point S has introduced a new communication campaign to highlight the quality and versatility of its private label brand of Point S Tyres. The campaign features video content showcasing the range’s reliability, rolling resistance and safety performance, in various weather conditions.
Manufactured in Europe, these tires cater to passenger cars, SUVs and light trucks, encompassing three product lines: Point S Summer, Point S Winter and Point S 4 Seasons. Independent testing by TÜV SÜD Product Service has validated the quality of Point S Summer and Winter product lines. Emilie Faure, Point S’s development international private label product manager, said, “Having access to third-party test data is a clear reflection of the quality of the product lines and proves that we are giving drivers the option of a safe and affordable tyre that operates at a high level of performance.”
The campaign includes professionally produced videos emphasizing the advantages of the product portfolio, with testing results supporting the performance, safety and efficiency of Point S tires compared to budget and Tier 2 alternatives.
Point S international CEO Fabien Bouquet said, “Our private label brand, Point S Tyres, offers motorists the right solution for every driving environment, and our brand-new video encapsulates this. Whatever the weather or the driving conditions, we are committed to providing products that are increasingly safe, comfortable, economical and high quality. With Point S Tyres, drivers do not have to choose between price and safety.”
