As part of its GreenX Circle initiative, industrial tire manufacturer GRI has opened a new natural rubber collection center in the Monaragala District of Sri Lanka, to support local rubber tree planters. The company said this will enable rural farmers to earn fair value for their natural rubber product.
“We are a company built on quality, authenticity, and integrity. We will help the rural farming community to achieve their ambitions. The natural rubber sourced from smallholder rubber farmers in Sri Lanka to build our high-grade agriculture tires are fitted on the machinery of farmers across the world, creating a unique value chain which begins and ends from ‘Farmer to Farmer’. This is a concept that GRI has created and launched at Agritechnica as the GreenX Circle connecting rubber farmers from our motherland with farmers across the world,” said Dr Mahesha Ranasoma, CEO of GRI.
The center also will be used as the meeting point for the rubber farmers belonging to the GreenX Circle to run regular forums on related topics as well as training programs.
