The doors have opened at Tire Technology Expo 2025, and things have got off to a cracking start at the Deutsche Messe in Hannover, Germany! Here’s just a taste of what visitors have been savoring today.
Bekaert launches Mega Tensile – its lightest and strongest reinforcement yet
Bekaert launched its latest tire reinforcement innovation at the expo today. Mega Tensile – part of the Elyta range – offers tailored solutions for passenger car and light truck reinforcement. It is the company’s lightest and strongest reinforcement yet, enabling up to 20% less steel and 10% less compound in belt plies, reducing rolling resistance by 2-4%, improving efficiency, and lowering CO₂ emissions by 15-20% per tire – all without compromising safety. “We are exhibiting at Tire Technology Expo to showcase our innovations, share expertise and engage closely with our partners in shaping the future of the tire industry,” said Jim Dobson, SVP of technology and quality – rubber reinforcement. Click here to learn more.
Visit Booth 4000 in Hall 20.
Rockwell Automation shows visitors a range of technology to optimize tire manufacturing
At Rockwell Automation’s booth, visitors are exploring a variety of advanced solutions designed to optimize tire manufacturing. Specialists are demonstrating how MES technology enhances modern production, and Kalypso’s AI-driven tools help reduce downtime. Also on display are the Digital Thread and future Digital Tire Passport, energy-efficient manufacturing techniques, autonomous mobile robots from Otto Motors, and strategies for asset management and sustainability. “With the current and future uncertainties in the industry, we are here to support our partnerships with our technology and services, highlighting how we can adapt these to suit our manufacturing partners,” said Dominique Scheider, industry strategy and marketing manager for transportation Europe, Middle East and Africa. Click here to read more.
Visit Booth 9044 in Hall 21.
Dufournier showcases its exceptional measurement accuracy and valuable performance insights
Dufournier is presenting its tire testing and performance solutions at the expo. The group combines Dufournier Industries’ tire testing machine manufacturing with Dufournier Technologies’ advanced testing, modeling and performance database. Using its Indoor Tire Test Center (E2TC) and Automated Indoor Tire Test Track (AI3T), the group delivers exceptional measurement accuracy and valuable insights for tire and car manufacturers and regulatory bodies. “We are exhibiting at Tire Technology Expo to showcase our products and services to tire and automotive manufacturers, as well as highlighting our tire comparison database – and this is the place to do that,” said Bisma Afzal, sales manager at Dufournier Technologies. Click here to learn more.
Visit Booth 4042 in Hall 20.
Black Donuts presents comprehensive tire solutions
Black Donuts is showcasing its comprehensive tire solutions, including smart factory design, R&D and accredited testing. The company’s Digital Twin Tire Plant Simulation is a data-driven tool that reduces downtime and improves efficiency through real-time virtual modeling. Black Donuts also offers end-to-end finite element analysis (FEA) for precise tire performance simulations. “Everybody is here that we want to connect with to share the whole concept to the industry. Our products and services are suitable for investors and new players to plan ahead and see the process from concept to execution,” reported Dali Krstic, marketing communications specialist. Click here to learn more.
Visit Booth 8038 in Hall 21.
Endurica presents its elastomer durability simulation tools
Endurica is presenting its newest elastomer durability simulation tools live at the show. The company is highlighting upcoming 2025 updates, including an improved aging module for oxidation effects and enhanced wear simulation for more accurate durability predictions. With its new sister company in Luxembourg, Endurica is expanding support for European tire manufacturers, helping them optimize material choices and predict tire lifespan. “You have to be at the most important event for tire technology if you are involved in fatigue of rubber, durability and tire materials innovation. This is where we meet all of our tire customers every year,” enthused Wes McMinimy, business development manager. Click here to learn more.
Visit Booth C218 in Hall 20.
VMI focuses on sustainable tire technology
VMI is spotlighting its latest tire manufacturing innovations at Tire Technology Expo 2025. With eight decades of expertise, the company is focused on delivering flexible, high-quality solutions that reduce environmental impact. VMI is committed to advancing sustainable tire technology, helping manufacturers achieve their performance and sustainability goals. “We have already been busier than ever before at Tire Technology Expo, and I have been in meetings all morning with high-class customers. I am looking forward to the rest of the event,” reported Mike Norman, chief commercial officer. Click here to learn more.
Visit Booth 8054 in Hall 21.
Conference highlights
The comprehensive three-day conference got underway this morning with the plenary opening session on the New York 1 stage. There was an impressive roster of speakers, with Continental, Michelin and ETRMA all providing valuable insights.
Jorge Almeida and Burkhard Wies presented Continental Tires’ comprehensive sustainability strategy, with a special focus on the footprint of tires during their use phase. Claire Fioretti then delivered a fascinating presentation on the tire digital product passport, explaining why Michelin and its partners are convinced that the digitalization of tires is the key to improving the circular economy. Adam McCarthy from ETRMA closed the session with an analysis of the evolution of EU regulations during the last European Commission mandate and outlined regulatory changes still to come.
Still to come today
At 13:35, Riccardo Giovannotti from GDSO will get the Tire-related data – ideas and initiatives conference session underway on the Five Continents stage, with his presentation on cradle to grave use cases supported by data sharing. He will be followed by Kanwar Bharat Singh from the Goodyear Tire & Rubber Company, talking about road perception technology for ADAS and autonomous vehicle applications.
Stephan Rau from WDK will kick off this afternoon’s Sustainability and the circular economy in the tire industry session at 13:35 on the New York 1 stage, with an in-depth exploration of tire recycling. At 14:00 on the Casablanca stage, Continental and Kordsa will open the Reinforcement – innovations and initiatives in development, test, production and sustainability session, co-presenting on their joint project, Cokoon – an open-source, resorcinol-formaldehyde-free bonding system for textile reinforcements.
The networking drinks party will start at around 16:30 in Hall 19 (opposite the awards stage), with the Tire Technology International Awards for Innovation and Excellence presented live on the awards stage at 17:15! Come along to discover who has triumphed this year.
It’s not too late to visit Tire Technology Expo! Click here to register for your FREE FastTrack exhibition pass.
If you are looking to gain valuable insights from leading organizations about the future of the tire industry, click here to book your delegate pass. Alternatively, passes can be acquired on-site. Please visit the registration desk or organizer’s office to find out more.
