A strategic partnership between Marangoni and CEAT will provide tire retread solutions for the truck and bus sector in India. The companies intend to pair CEAT’s casings with Marangoni’s Ringtread technology – designed with a splice-less retreading process – to deliver tires with an extended service life.
With a shared goal to provide a “one-stop solution” for tire retreading, the partnership seeks to expand their franchisee network while ensuring access to quality retreads that suit differing customer requirements while remaining cost effective.
Marangoni will draw on its established franchisee network based in Maharashtra, Tamil Nadu, Kerala, Telangana, Gujarat, Uttar Pradesh, and future locations in the National Capital Region and Rajasthan to enable the companies to serve customers more efficiently.
“Marangoni is looking forward to joining forces with CEAT to [offer] a premium retread to Indian customers, starting from the high-quality CEAT tire casing and Marangoni’s Ringtread technology,” said Matthias Leppert, COO, Marangoni Group. “This will be an important step to improve the competitiveness of Indian transport companies.”
“Beyond profitability, the partnership also emphasizes sustainability by extending tire life through advanced retreading techniques, making a positive impact on the transport and logistics industry’s environmental footprint,” said Lakshmi Narayanan, CMO, CEAT.
“Through this collaboration, we plan to offer a one-stop solution for premium commercial tire customers, providing top-quality products and services to optimize fleet operations while reducing overall costs,” commented Saurav Mukherjee, senior vice president, global sales and supply chain, CEAT. “Together, we are committed to delivering sustainable and eco-friendly solutions to drive efficiency and environmental responsibility.”
