Nokian Tires says it intends to develop a tire concept that uses 100% recycled materials by 2025.
“We develop our winter tires with decades of knowledge of winter conditions. Each new generation builds on the previous, as we are continuously learning and developing new ways to safely adapt to the changing world around us,” said Anu Moisio, brand manager for Nokian Tyres.
“We want the drivers who choose Nokian Tyres products to know that not only can they safeguard their families’ journeys with their tire choice, but that their decision will also respect the world we all live in.”
The company notes that it is already striving to source materials from sustainable resources, such as using canola oil in its rubber formulations, while taking steps to reduce emissions and waste in the production process, in addition to increasing the efficiency of its tires when in use. However, the company wants to push its sustainability credentials further by making greater use of recycled materials.
Olli Seppälä, head of R&D, Nokian Tyres, concluded, “We have been an industry pioneer for almost 90 years. That is a lifetime of innovation, and many of those innovations still benefit drivers today. We believe that by designing this concept tire we will start a new foundation for future innovations for a better tomorrow.”
