Nexen’s newly established joint venture with Toyota Tsusho Corporation, Nexen Tire Japan, will greatly expand the tire maker’s network in Japan and improve supply of OE tires.
Leveraging Toyota Tsusho’s brand awareness and distribution network, Nexen Tire aims to expand its business and boost sales within the Japanese market. The subsidiary will begin tire sales later this month.
Toyota Tsusho Corporation, the trading arm of Japan’s Toyota Group, mainly exports vehicles and automotive parts, but is also actively involved in a range of businesses including metals, chemicals
and electronics.
