Apollo Tyres has made its debut in the truck and bus radial segment in Europe and has also become the first manufacturer to launch its TBR range exclusively online, with a new go-to-market approach.
Unique among tire manufacturers, products are exclusively available through an online platform – ApolloTyresDirect.com – directly from Apollo, where pricing is completely transparent, and there are no hidden costs or complicated deals. Stripped of all unnecessary ancillary expenses, customers (whether dealers, large or small fleets, or owner-operators) can choose the service they prefer, and only pay for what they need.
