Bridgestone India, a subsidiary of Bridgestone Corporation, has announced a strategic growth investment to expand capacity and capability in India. An investment of US$85m will be directed to the Bridgestone’s Pune and Indore plants to reinforce the company’s premium-mass strategy.
The investment is expected to increase total production capacity at the Pune plant by approximately 1.1 million tires annually by 2029 and “improve capability to ensure premium tire production at the Indore plant”.
Bridgestone will also establish a satellite technology center at its Pune plant in 2025 to produce “Dan-Totsu products” tailored for the Indian market and featuring Enliten technology. This new technology center will accelerate the technology development of the company’s engineering chain, from material planning to product research/design and manufacturing for the Indian market.
Bridgestone predicts the Indian market will grow further and sees it as an opportunity for the premium passenger tire business. Recent trends suggest stable economic development and growth in the number of vehicles, both owned and produced.
Bridgestone established its India operations in 1996. Through this latest investment, the company says it is accelerating the creation of “social and customer value” in India by “contributing to its local customers, to the development of society, and to the industry”.
