Beontag has launched a partnership with tire manufacturer Michelin to incorporate its RFID technology into millions of new commercial and passenger tires over the next two years and beyond.
Beontag’s UHF embedded tag consists of a jointly design pod and antenna using state-of-the-art chips and materials, which enables complete traceability of all new tires, including manufacture date and storage location, distribution, installation and replacement, refurbishment and more, for the entire lifecycle of the tire.
The partnership between Beontag and Michelin was established in 2019, when the two companies began collaborating on the brand-new, UHF RFID embedded tag from scratch. After years of R&D development and months of reliability tests to reach the desired level of quality, the result is a durable and reliable connected tire, capable of functioning for up to one million kilometers driven, including through the retreading process common for truck tires.
The RFID-enabled tires provide the ability to trace the entire lifecycle of a tire, from its origin in one of Michelin’s global manufacturing facilities all the way through to disposal and recycling. Crucially, this traceability also ensures that all new tires will comply with upcoming Ecodesign for Sustainable Product Regulations (ESPR), which mandates the need for Digital Product Passports (DPPs) and will comes into effect for tires from 2028-2030.
Suchi Srinivasan, Beontag’s VP of digital transformation, said, “We are enormously proud to share what we have achieved so early in our partnership with Michelin. As an innovation-led, problem-solving partner for our customers, we have worked hard to develop the necessary technology and durability capabilities in these RFID-enabled tires, making sure they are suited to the needs of modern vehicles and their drivers. I look forward to continuing this journey with Michelin to drive business and promote sustainability.”
“In collaboration with Beontag, we have developed an RFID tag that meets both the economic and environmental challenges of the future, paving the way for new mobility solutions,” added Laurent Couturier, RFID system designer at Michelin.
