Tire maker Falken has expanded into another large logistics warehouse in Neuhof, Germany.
The decision was made to become an anchor tenant of tire wholesaler Tyroo at the facility in the Fulda district of East Hesse to offer a higher level of service and to provide its customers with shorter lead times.
With the facility’s location in central Germany, Falken aims to develop its retail strategy, expand its car dealership customers and increase its presence in the German tire market.
“With this warehouse, we will be able to distribute our tires even more widely in the market and further increase the presence of the Falken brand,” explained Jürgen Koch, sales director, Germany replacement, Falken Tyre Europe.
