As well as their main job of sticking to tires, labels must meet durability standards and allow efficient manufacturing. TTI caught up with Gerald Ullrich, CEO of Austria-based UP-Labels, at Tire Technology Expo 2025 in Hannover to find out how the company deals with the engineering challenges of this seemingly simple industry.
“Gluing on rubber surfaces is not easy,” explained Ullrich. “There are always mold release agents on the rubber surface that prevent the label sticking to the tire.”
To overcome this and reduce the number of tires being rejected by customers and returned to manufacturers, UP-Labels developed technology to absorb some of the release agent and ‘clean’ the surface of the tire so the adhesive sticks.
Ullrich said that 25% of tire manufacturers now use the company’s labels.
Watch the video to find out more!
