With automation becoming more widespread across the industry, companies such as Rockwell Automation are well positioned to assist customers with the transition. Acquisitions made by the company over the past few years seek to exploit the benefits of automation and digitalization for its customers, and as the company’s principal consultant, Peter Mair, explained to Tire Technology International in this exclusive video filmed at Tire Technology Expo in Hannover, it’s about more than adding parts – it’s about creating synergies between the parts.
“We really look at customers’ challenges and then how we can orchestrate between process methods, tools and product solutions, because only when that all fits together can they get the best value,” he said.
“We work almost in partnership with our customers. Our aim in this collaboration is to enable them not only with our technology but also with our best practices and experience.
“For example, we integrate AI into projects and our customers get educated how to use it in the best way. We empower them so that in the future they can use it on their own.”
On the topic of sustainability and circularity, Mair explained how Rockwell Automation is looking beyond the manufacturing stage to the whole lifecycle of products, integrating partners’ solutions with its own to trace all rubber suppliers for deforestation purposes right through to providing digital tire passports.
Mair also talked about the company’s cybersecurity, information solutions, connected services, advanced material handling, IoT platform and 3D simulation, as well as the importance of flexibility in a changing market. Watch the video to find out more!
