Digital transformation and industrial automation specialist Rockwell Automation will showcase its extensive portfolio of digital tools, advanced software and connected technologies at this year’s Tire Technology Expo, taking place on March 4-6 in Hannover, Germany.
The company will be exhibiting at booth 9044, where tire industry machine builders and end users will be ale to speak with Rockwell tire industry consultants about critical outcomes and the technologies that will support and enable them, including modernizing production operations through advanced solutions and services. The company’s flagship solutions span from manufacturing execution systems (MES) and uptime optimization with artificial intelligence (AI) to enhanced quality through traceability and digital threads and logistics with autonomous mobile robots (AMRs).
“Through our deep domain expertise paired with our extensive technology portfolio, we are aiming to define and drive the tire industry of the future. Our solutions cover the entire design, operate and maintain lifecycle, and enable customers to keep a critical eye on sustainability, resilience and employee empowerment,” said Dominique Scheider, industry strategy marketing transportation EMEA, at Rockwell Automation.
Together with its partner Circulor – a provider of traceability and digital product-passport solutions for various industries – the Rockwell Automation team will be able to help attendees with their most important challenges. This includes compliance with Europe’s Regulation on Deforestation-free Products (EUDR) through enhanced supply-chain visibility from traceability of natural rubber and Digital Product Passports for all tires placed on the European marketplace in 2027, as required by the Ecodesign for Sustainable Products Regulation (ESPR).
“Our collaboration with Rockwell offers advanced traceability and digital passport solutions that provide companies with comprehensive transparency into supply chains, not only to comply with global regulatory requirements, but also to ensure responsible and efficient supply chains,” said Douglas Johnson-Poensgen, CEO and founder of Circulor.
“Our solutions, combined with Rockwell’s advanced automation systems, provide organizations across multiple industries – including automotive, tire, battery, metals, mining and cement – with the means to gain a competitive advantage, through Rockwell Automation’s digital service arm, Kalypso.”
Kalypso specializes in digital transformation, leveraging advanced data science, AI and enterprise technologies to drive innovation, optimize operations and enable end-to-end connectivity across the industrial value chain.
Rockwell will also be participating in the conference program, with Peter Mair, the company’s principal, director EMEA auto & tire, EV, giving a presentation titled ‘Digital Thread for Smarter Tire Product Design and Sustainable Manufacturing’ on March 4 at 4:00pm. His colleague, Kathryn Houk, industry leader, tire and rubber, will present on ‘Operational Excellence and Sustainability: Asset Management in Industry 4.0’ on March 6 at 9:00am.
Tire Technology Expo 2025 will take place on March 4-6 at the Deutsche Messe in Hannover, Germany. Click here to register and here to book your conference pass (rates apply).
