Davanti Tyres has appointed tire distributor Terramar in an exclusive sales deal across the Middle East.
Christian F Nafzger, senior sales manager at Terramar, said, “We are excited to jointly permeate and successfully develop the Middle Eastern tire markets. These markets are challenging yet dynamic, which are a welcome addition to the global growth of Davanti Tyres.”
Headquartered in Hamburg, Germany, Terramar has over 50 years of expertise in developing distribution channels in overseas markets.
Davanti Tyres’s decision to further expand into the Middle East arose from a significant demand for ultra-high performance and SUV tires within the region. Davanti Tyres is now able to meet this demand by carrying the range of sizes applicable to sell to these markets across the Middle East.
July 12, 2017
