Yokohama Tire Corporation is to implement a price increase of up to 4% on all of its commercial and off-the-road tires sold in the USA, effective from September 1. Some in-line adjustments on consumer tires will also be introduced at the same time.
“We reluctantly took a first-step price increase in early 2017 in response to the escalation in operating and material costs that peaked in late 2016,” said Jeff Barna, Yokohama Tire COO. “That modest increase left us under-recovered, hence requiring us to take further action.”
August 2, 2017
