The change in trade tariffs applied to TBR tires from China will definitely alter the landscape of the commercial tire business in Europe. This will have a heavy impact on some entry-level China-centric manufacturers, but provide opportunity for other players with wider manufacturing footprints.
The vacuum created by this trade law action will undoubtedly create some supply tension and price pressure, said Giti Tire. The company added that it hopes that the re-tread business in Europe will start to regain traction as it is an active player; the tire maker has designed its EU TBR products to be re-treaded and sold such ranges in the EU for more than a decade. Giti also markets its own brand re-treads, named Giti Genesis, in the EU.
As a manufacturer of quality TBR tires in multiple locations, the Giti Group is well positioned to accommodate this change in circumstance and it will maintain its presence and grow the EU business in partnership with its re-seller network and commercial vehicle operators.
