Bridgestone Europe is to increase the prices of its car/motorcycle tires by up to 3%, and truck and bus tires by an average of 1%.
These increases are a reflection of the company’s growing investment in people and technology and its ongoing program for the introduction of new value products across the Bridgestone Group brands and ranges.
These include the new Bridgestone DriveGuard Summer, as well as the Turanza T001 Evo and Dueler A/T001. For Firestone this includes Roadhawk and Vanhawk 2 and in truck and bus, the introduction of the new on/off range in Bridgestone and Firestone brands as well as the introduction of the Bridgestone Nordic-Drive range.
