Tire making tends to be a relatively forward-looking industry, but sometimes it’s just as interesting to look back. In the last issue of 2019, former TTi editor Graham Heeps explored Goodyear’s project to revive a fascinating technology from the 1950s, but back in 2012, the magazine was at the Geneva Motor Show to see Bridgestone’s new tire-printing technology concept. Revisit this eye-catching product reveal here.
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