A new book entitled Lean-Driven Innovation: Powering Product Development at the Goodyear Tire and Rubber Company, describes in detail how Goodyear has improved its R&D through learning, understanding and implementing lean product development principles and as a result, greatly increased its revenue
Author: Rachel Evans
Rachel Evans
Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.
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