Video Exclusives

Trinseo ramps up production


The supplier recently inaugurated its state-of-the-art S-SBR pilot plant in Sckopau, Germany and increased capacity there by 50kt

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Metal additive manufacturing


The process developed by Michelin has enabled production of winter tire molds for tread patterns with up to 3,000 sipes and over 2,000 siping designs.

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Retread plant tour


This video produced by the Tire Retread and Repair Bureau highlights the benefits of retreading, taking viewers on a tour of a retread factory to learn more about the process, which brings new life to old tires.

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As tire makers continue to develop the latest smart tire concepts and innovations, which technology would you most like to see put into production first?


Finnish tire maker Nokian Tyres celebrates its 120th anniversary

Nokian Tyres celebrates 120 years in business this year and has launched a brand redesign honoring its Scandinavian roots to mark the occasion.

“To celebrate our company’s 120th anniversary and long history, our [new] graphic design takes inspiration from the original typeface that was already used in the 19th century, explained Antti-Jussi Tähtinen, vice president, marketing and communications.

“The redesigned brand image takes inspiration from the simplistic aesthetics of Scandinavian design … The simplified round shape is based on the dimensions of an actual tire and used as a recurring graphical element.”

A trusted brand known for innovative products and a commitment to serving customers, Nokian Tyres was formed in 1898 and initially manufactured galoshes, rubber seals, different types of hoses, police batons and bicycle tires before beginning car tire manufacturing in the early 1900s. It developed the world’s first winter tire, the Kelirengas, in 1934, and the Hakkapeliitta winter tire two years later, which has now been the leading winter tire brand for over 80 years.

“We are proud of our roots and our strong heritage of technological leadership, high-quality products and the Hakkapeliitta Spirit. As experts in challenging conditions, we have been promoting and facilitating safe transport for decades. This is a good foundation for building an even stronger success story together with our personnel, customers and partners,” said Hille Korhonen, Nokian Tyres president and CEO.

“We can only remain at the top of the industry through constant development and improvement. This means, for example, expanding outside of the traditional winter tire market and investing in services that make it even easier to take care of your tires. We intend to continue our systematic and sustainable work toward developing innovative solutions and retain our ability to quickly and flexibly adapt to the changes around us.”

March 14, 2018

Written by Rachel Evans


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