Video Exclusives

Inside Nexen's Changnyeong plant


Visit the highly automated facility in South Korea, outfitted with the most advanced production technologies and systems.

Click here to watch the video

Nokian tire testing


Indoor analysis underway at the Nokia R&D facility​

Click here to watch the video

Do you feel you spend too much time acquiring, retrieving and handling data than you do analyzing and interpreting it?


ZC Rubber eyes future market expansion in Thailand

Dealers and partners of ZC Rubber recently gathered in Bangkok, Thailand, for a distributor conference with a focus on improving the tire maker’s market share in the local region.

Ge Guorong, vice president of ZC Rubber, revealed that in 2017 the company’s sales revenue was up by approximately 22%. Furthermore, it has expanded its production capacity for truck and bus radial tires by 13.6% to 17.2 million units a year, and increased its capacity for passenger car and light truck tires by 20.7% to 32.5 million units, and production of two-wheel tires by 14.6% to 94.1 million.

“Our sales of TBR tires in 2017 hit a record ranking as one of the top global manufacturers and the 32.5 million PLT sales includes 11 million pcs China sales, ranking as number one in China. This is a great result for us, achieved thanks to the efforts of all members of the ZC family,” Guorong said.

The Thailand factory plays an important role in the company’s global market expansion, especially in improving its market share in Thailand with a production rate of 4.4 million PLT tires and 1.4 million TBR tires a year. In the coming year, ZC Thailand will continue to expand its product lines and add capacity.

Meanwhile ZC Rubber’s bike business revenue has increased to over US$30m and ZC Thailand began production of motorcycle tires at the end of 2017.

Guorong added, “Wholesales provide an express and low-cost value-added service and platform is more important than operation. For the retailers there will be a focus on providing customers with a better experience, simple choice and new technology. ZC Rubber will support local dealers in the market expansion process and in increasing sales profit in 2018, crafting a better future together.”

February 9, 2018

Written by Rachel Evans


Your email address:

Read Latest Issue

Read Latest Issue

Read Latest Issue

Web Exclusives

Bridgestone Americas and Versalis in partnership
The two companies have revealed their plans to develop a technology package with the aim of commercializing guayule
Read Now

Yokohama launches revolutionary concept tire
Incorporating new mixing technology, the BluEarth-air EF21 is rated AAA for rolling resistance and an A for wet grip – the highest graded on the market according to the Japanese tire label
Read Now

Nokian unveils images of new Spain facility
More conceptual renderings have been released showing the layout of the new 300ha facility, currently being built south of the Spanish capital of Madrid
Read Now

Snow Academy project
Luleå University of Technology initiates project to develop methods of measuring snow quality in order to improve preparation of test tracks  
Read Now

Drivers in Europe reveal they do not change their tires to suit conditions
A study conducted by Nokian Tyres has shown that a significant amount of European motorists drive on unsuitable tires for the conditions
Read Now

Supplier Spotlight

Supplier SpotlightWe are building a list of leading suppliers covering all aspects of the tire industry. Want to see your company included? Contact for more details.

Submit your industry opinion

Industry BlogDo you have an opinion you'd like to share with the tire technology community? We'd like to hear your views and opinions on the leading issues shaping the industry. Share your comments by sending up to 500 words to

Submit Your Recruitment Ad

Recruitment AdTo send us your recruitment advertising or to receive information on placing a banner please email