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Vredestein a major driver of Apollo’s European growth

Apollo Vredestein, the premium European brand of Apollo Tyres, has played a significant part over the last six years in Apollo Tyres’s European growth of 10-11%, twice the segment’s rate.

UK country manager Karl Naylor said, “Since my arrival here just over a year ago it’s been easy to see the pace of change within the organization, the level of ambition and the investments being made to achieve significant growth in the European market. These are the downstream results of Apollo Tyres’ global strategy.”

Vredestein’s presence largely contributes to Apollo’s 2.6-2.7% market share and 8-9% growth in the European aftermarket sector. The OEM believes further impetus has now been gained with new OE fitment deals to supply several of the VW models.

Naylor added, “As well as the Hungary factory going live and Vredestein becoming an OE brand, numerous other areas of infrastructure within the business have seen investment for the immediate and long-term future, all of which will have an impact on UK operations where, as much as any other European country, we are challenged with a flat, mature and oversaturated market.”

October 11, 2017

Written by Rachel Evans


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