Video Exclusives

Inside Arctic Falls' Indoor Flex facility


Raw footage taken in the new test hall at the Swedish proving ground, scheduled to open later this month

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Michelin launches recycling campaign


The French tire maker has unveiled its ambitious future recycling strategy to ensure that by 2048, all of its tires are manufactured using 80% sustainable materials, and 100% of all end-of-life tires are recycled.

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A glimpse at Nokian's new test facility


A rendering of the tire maker's new technology center in Spain shows what the facility will look like when it is complete in 2019. Find out more in the March 2018 issue (p60) of TTI

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In what year did Bridgestone officially launch its first run-flat tire?

Industry Opinion

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The new black

What should tire companies look for when investing in tire pyrolysis? Martin von Wolfersdorff, principal advisor, Wolfersdorff Consulting, offers his advice

To make the circular economy work for the tire industry, integration with tire recycling technologies including tire pyrolysis is required. Many of the top tire makers have started this journey – for example Bridgestone with its minority share in Delta-Energy and Michelin with its recent acquisition of Lehigh Technologies.

The biggest challenge that tire companies have in engaging with the tire pyrolysis sector is a lack of transparency. “There are so many tire pyrolysis companies claiming that they have the only working tire pyrolysis technology. They all say they will change the world. It is difficult to tell the good ones apart from the dreamers,” one of the top five tire manufacturers in the world told me, for whom I have benchmarked the global top 40 tire pyrolysis companies (out of 300).

My presentation at the Tire Technology Expo Conference will give insights on the current state of the global tire pyrolysis industry and it will highlight what tire companies need to know when considering integration of tire pyrolysis. Surprisingly, technology is only 34% of the success and yet this is often the only and major criterion being looked at!

My presentation will also indicate promising technical developments in the tire pyrolysis industry which could both be of interest to the tire industry and trigger engagement.

Listen to von Wolfersdorff’s presentation on Day 2 of the show (February 21) at 4.00pm in stream 7, Research for Sustainable and Reclaimed Materials.

February 9, 2018



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