Video Exclusives


Michelin Vision concept

Sentury

This forward-looking concept is made from bio-sourced, biodegradable materials, using 3D printing.

Click here to watch the video


Advanced driving simulator

Sentury

The new VDS developed by McLaren Applied Technologies and MTS Systems Corporation can accommodate mechanical HIL technology, which offers the potential for real-time integration of difficult-to-model hardware – such as tires – directly into simulations

Click here to watch the video


The Jaguar XJ220 legend lives on

Sentury

Experts at Bridgestone and Don Law reveal more on the development regime behind the new bespoke XJ220 rubber

Click here to watch the video


Industry Opinion

« back to blog listings

Paradigm shift

It is always better to review past events and experiences before formulating predictions about the future. When we take a look at the past decade, emerging tire makers in Asia have penetrated international markets either via greenfield investments or by creating a well established distribution network. They have developed their product portfolios by tackling the challenge of quickly responding to industry trends. Many locally strong tire makers have chosen to protect their own market by utilizing their capacity effectively, therefore creating a cost advantage versus Chinese competition.

Chinese tire makers were the first to lower their prices and penetrated the market, and again, they were the first to challenge the industry with their low priced, high performance, and run flat tires. Chinese tire makers penetrated not only the market for cost oriented 13in to 14in rim sizes, but also launched new products according to market trends and requirements. Many people had a hard time realizing the paradigm shift created by the Chinese tire industry and responding was not an easy task for the market, considering what had happened in the past 10 years.

Meanwhile, local players in the Asian market searched for a way to compete with China, but the ‘cost game’ was not the best strategy to win, considering China’s competitive advantages. Price reduction on any item cannot ensure sustainable growth, so Asian tire makers started to focus on value added tires – instead of joining the price war.

Low cost and UHP and RFT tires from China
Emerging Asian tire makers felt squeezed due to imported low priced and differentiated tires. However competing through lowering prices is not an option for Asian players, therefore a paradigm shift happened within the emerging tire makers. Nowadays, all tire makers are focusing on premium tires with >17in rim sizes, a Y speed rating and also run flat tires. Beyond that, many of them realized the importance of being an OE supplier.

Replacing or expanding a tire portfolio overnight is impossible. In fact, high performance tires and niche applications are challenging the limits of current design, reinforcement, compound and production processes. The only way to implement changes to tires is step by step. One needs to observe the tire makers’ process, in order to establish the risks – free moment for change.

With this is mind, Kordsa has developed its Twixtra, a hybrid cord reinforcement solution, which is designed for ultra-high performance tires.

How it works
Kordsa observes the tire maker’s processes to gain the necessary insight into the exposed conditions of the cord (tension and temperature memory) through calendaring, building and curing. The final cord construction is then developed by the Twixtra team, taking into account the tire’s speed rating and target market conditions, more importantly in accordance with the customer needs.

The target application is mainly cap ply in UHP tires with Aramid and Nylon66 (AR/NY) hybrid cords. AR/NY hybrid cord properties are designed according to the whole lifecycle of the cords from calendaring to drum tests. Not only in cord design, but also through implementation processes, the team will jointly work with the tire maker to ensure the performance of Twixtra.

Twixtra AR/NY hybrid cords enable easy processing and provide a high modulus during tire service. In return, production processes are efficient, the tire has better uniformity, fewer flat spots and excellent high-speed endurance.

We believe that Twixtra will enable this paradigm shift to become a reality through development that meets the needs of the present, without compromising the ability of future generations to meet their needs.

December 6, 2016

 

Comments:

There are currently no comments.

If you would like to post a comment about this blog, please click here.
Read Latest Issue

Read Latest Issue

Read Latest Issue

Web Exclusives

Goodyear to supply British Truck Racing Championship
Challenges tackled in truck race tire development could lead to the creation of advanced new road tire technologies
Read Now

Interview: Terry Gettys, executive VP of R&D, Michelin Group
The executive VP of R&D on how supplier collaborations are enhancing materials development and why confidentiality is important for business
Read Now

Original equipment development at Giti
Giti experts reveal how the company works in close collaboration with vehicle OEMs to develop bespoke original equipment rubber
Read Now

Conference interview: Mika Lahtinen, Nynas
The Nynas senior advisor and former Nokian Tyres winter tire expert reveals how environmental legislation has impacted on the production of popular tire oils
Read Now

Yokohama unveils iceGuard iG65
Extensive simulation has enabled the development of a special pin shape for improved on-ice performance
Read Now


Supplier Spotlight

Supplier SpotlightWe are building a list of leading suppliers covering all aspects of the tire industry. Want to see your company included? Contact olivia.campbell@ukimediaevents.com for more details.

فروشگاه اینترنتی فروشگاه اینترنتی سیستم همکاری در فروش کانال تلگرام چت روم دانلود فیلم فروشگظ;ه اینترنتی

Submit your industry opinion

Industry BlogDo you have an opinion you'd like to share with the tire technology community? We'd like to hear your views and opinions on the leading issues shaping the industry. Share your comments by sending up to 500 words to rachel.evans@ukimediaevents.com

Submit Your Recruitment Ad

Recruitment AdTo send us your recruitment advertising or to receive information on placing a banner please email olivia.campbell@ukimediaevents.com