Video Exclusives

Goodyear launches the Eagle F1 Asymmetric 3 SUV


Discover the technologies behind Goodyear's latest SUV product...

Click here to watch the video

Cassioli's tire gantry technoloy


The gantry is a cartesian manipulator with three main axes (X, Y, Z) and a gripper device installed on the Z axis, a device made by three motorized expanding sectors, able to handle a single tire or a 2,050mm-high stack.

Click here to watch the video

Michelin connected tires


The OEM has introduced a connected tire in motorsport, which enables drivers to monitor and control tire temperature and pressure in real time.

Click here to watch the video

Can you name this winter test facility?

Web Exclusive Articles

« back to listing

Drivers in Europe reveal they do not change their tires to suit conditions

A study conducted by Nokian Tyres has shown that a significant amount of European motorists drive on unsuitable tires for the conditions


The results of a survey conducted by Nokian Tyres have shown that a significant percentage of European motorists drive on tires that are unsuitable for the prevailing road and weather conditions. The survey also indicates that central European consumers tend to prefer quality over price when choosing their tires.

According to the survey, the highest percentage of drivers admitting that they use tires designed for the incorrect season is in France (44%). The most aware are German drivers – only 23% of them admit that they occasionally drive on incorrect tires. Italy, the Czech Republic, Poland and Romania lie somewhere between these two extremes.

Nokian believes the reason for this may be that drivers feel they do not have time to change their tires, may not know when to change them, switched them too late, or want to get as much mileage as possible out of their current tires before replacing them.

“I am surprised that there are still a substantial number of European drivers who do not respect the functional and safety characteristics of tires, and are taking needless risks as they drive on unsuitable tires. It is clear that a real winter tire can never be reliable in summer, and vice versa – a summer tire or an all-season tire cannot provide as comfortable and safe a ride in wet, icy or snowy winter conditions as a seasonal tire does,” Martin Dražík, product manager for Nokian Tyres, said.

Regarding what type of tires people most often use, seasonal or all-season, the results vary between countries. It was found that all-season tires are most popular in France and Italy, while other countries included in the survey clearly favor seasonal tires.
In recent years, all-season tires have steadily gained market share across central Europe, but seasonal tires continue to be the most popular choice.

When deciding on a purchase, most respondents first take into account quality, then price and environmental friendliness. In this respect, the results in selected European countries are very similar, if not even. Over two thirds of respondents in France, Germany, Italy, the Czech Republic, Poland and Romania say quality plays an important role in their purchase. Only one fourth views price as the most important selection criterion. Over half consider premium tires to be safer.

December 12, 2017



Your email address:

Read Latest Issue

Read Latest Issue

Read Latest Issue

Web Exclusives

BKT in R&D tie-up with Kultevat
Indian tire giant BKT has entered into a research and development partnership with US biotechnology firm Kultevat to further the use of TKS rubber as a substitute for natural rubber
Read Now

Completely truckworthy
Bridgestone America's director for commercial tire development, Mitchel Kritzell, gives an update on the SuperTruck II program
Read Now

Q&A: Sam Visaisouk, CEO, Tyromer
The Retread Tire Association (RTA) speaks with Tyromer CEO, Sam Visaisouk, about the testing of its new tire-derived polymer recycled rubber product in truck and passenger car tires
Read Now

Q&A: Chris Bitsakakis, AirBoss
The Retread Tire Association speaks with Chris Bitsakakis, chief operating officer and president of the rubber solutions division at AirBoss, about the partnership with Tyromer Inc. to develop a tire-derived polymer recycled rubber product
Read Now

Yokohama installs new ice test track
Operations are now in full swing at Yokohama’s new indoor ice test facility, located at the company’s Tire Test Center of Hokkaido in Asahikawa City, Japan
Read Now

Supplier Spotlight

Supplier SpotlightWe are building a list of leading suppliers covering all aspects of the tire industry. Want to see your company included? Contact for more details.

Submit your industry opinion

Industry BlogDo you have an opinion you'd like to share with the tire technology community? We'd like to hear your views and opinions on the leading issues shaping the industry. Share your comments by sending up to 500 words to

Submit Your Recruitment Ad

Recruitment AdTo send us your recruitment advertising or to receive information on placing a banner please email