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UK distributor Oak Tyres launches Davanti brand

New tire brand Davanti has revealed details of its first two European-focused products designed for passenger cars and SUVs

by Rachel Evans

 

Recently established tire brand Davanti is to launch its first two European-focused products this month. The DX390 (pictured) passenger car and SUV rubber is designed to provide high levels of fuel efficiency and comfort. The DX640 is optimized for maximum grip.

Davanti was established around two years ago by experts at Oak Tyres – a UK-based distributor – which has been importing products to the UK for over 35 years. Davanti’s general manager, Peter Cross, explained, “We thought it was time to develop our own brand, and that came about because we had noticed that there are a lot of new factories coming online in China with fantastic technology. We wanted to bring together our knowledge of the European market with their manufacturing expertise.”

Davanti’s tight-knit development team of eight is based in Qingdao, China, and it has sales and marketing offices in Shanghai, China, and Merseyside, UK. Its manufacturing partner, also in Qingdao, has state-of-the-art facilities such as Krupp-supplied mixers and tire building machines from VMI.

In July, Davanti will also introduce its new tire for hackney carriages, predominantly used in the UK. The DX420 took around 18 months to develop and is designed for longevity; in testing it was able to withstand 120,000km.

“We tested the tire using a VMI abrasion test machine, which was rented out for this purpose. The tire only went into production in April, so we’re looking to do real road testing in the next month,” Cross said.

Davanti will also launch a new rugged van tire later in the year.

May 13, 2015


 

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